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A number of high-profile prisoner amnesties – punk rockers Pussy Riot, former oligarch Mikhail Khodorkovsky and the Greenpeace "Arctic 30" – were carried out to boost PR.
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Using an itinerary e-mailed to me by a Baltimore-boosting PR firm, I suited up in good walking shoes, a sun hat and SPF 30, grabbed some water and a pedometer and set out on a recent Tuesday to try the route.
Fruit and vegetables often get a boost of PR during healthful campaigns such as Meat Free Week, which kicks off on Monday, but now they're beginning to star in their own advertising campaigns.
Liberty Global, which also holds a stake in ITV and jointly owns Skins and Midsomers Murders maker All3Media, has been on a drive to boost its PR operation after hiring ex-News UK communications chief Guto Harri in a top role late last year.
However, it doesn't mean that there aren't things that they can do from time to time in order to boost their PR success.
In a May 4, 2014 article written by Emma McGowan titled, "The Best Way to Boost Your Startups PR Game" the rift between PR goals and journalist goals are so clearly outlined.
A PR boost: All this attention could help Wilson in the long run.
Samantha Cameron's pregnancy happened at just the right time to give a PR boost to her husband's campaign.
It got a big PR boost in 2004 after one Republican governor renewed his vows in a covenant ceremony.
A couple of high-profile contracts have given the company a huge PR boost which has allowed it to make its case more strongly to others.
Scepticism was apparent from the off - especially as Jeff Bezos announced the scheme in December last year, giving the online retailer a convenient PR boost ahead of the Christmas shopping period.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com