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They also give entertainment properties a marketing boost of their own.
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The X Factor looms large, not just as a petri dish for new artists (seven of this week's hits come from X Factor graduates) but as a showcase for new releases, with acts such as John Legend and Take That having used the show to boost sales of their own singles.
Challenging the platform companies is difficult, because they have essentially every advantage: endless cash, massive profits and consumer brand buy-in that new competitors can almost never match — not to mention a platform they can leverage to boost adoption of their own services.
The day before, Xi met Putin at the Kremlin and inked a flurry of agreements to bolster their economic and strategic relationship, including pacts to boost the use of their own currencies in bilateral trade and increase Russia's natural-gas exports to China.
Additionally, coaches boost the ranking of their own team and teams from their same athletic conference, even after accounting for direct financial incentives.
By working with women to integrate their CAM-related health-seeking behaviors and treatments, providers may also boost the efficacy of their own biomedical treatments.
But for the hard-core jihadists of IS they serve a number of purposes: to horrify and scare their enemies, to boost the morale of their own by showing the impotence of the West to prevent it, and thereby to embarrass the US and Britain, with the hope of making them temper their military actions in Iraq.
While he says many employers are seeking low qualification workers or hoping to fill positions they find it hard to source staff for locally, such as jobs in gastronomy and hotels, others are looking for more specialized skills, such as in academia, or are aiming to boost the diversity of their own workplace.
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