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It could even boost his image abroad.
Edwards is trying to boost his image of electability in the general election campaign.
The task of coordinating the effort to boost his image falls to Goran Djokovic, Novak's uncle and chief marketing strategist.
More important, perhaps, Mr Koizumi's party took a beating in upper-house elections in July, and he needs a way to boost his image.
President Bush, battered by the mid-term elections, embarked on a long foreign trip seemingly designed to boost his image as a global statesman.
Mr. Akin also received some support from his Democratic opponent, Ms. McCaskill, who used a round of advertisements in the last days of the Republican primary campaign to attack his opponents and boost his image.
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Because Bush won, there's a tendency to say that the war didn't matter, or that it actually helped him by boosting his image as a strong leader, said Karol.
The attack on Miliband, however, appeared to have backfired, with many commentators believing the reports of his fairly standard love life before he met his wife had boosted his image.
Lamar certainly didn't need any help in boosting his image, but collaborating with him helped Imagine Dragons gain new fans who had previously dismissed the group as "that band from those car commercials".
If anything, the carefully orchestrated centennial that Mr. Macron wanted to use for boosting his image at home and his ambitions for Europe only seems certain to underscore his isolation, both at home and abroad.
They earn their nicknames: Rudo, meaning "tough or ruthless", applies to Luna's bustling goalkeeping style; Cursi, meaning "corny", refers to García Bernal's dainty footwork - it's not a sobriquet he likes, but it boosts his image and gets him a TV presenter girlfriend, a big house and a novelty hit song.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com