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Hundreds of Japanese gamers queued from dawn today to be the first in the world to get their hands on the latest addition to the Final Fantasy role-playing series, whose popularity Sony is banking on to boost Christmas sales of its PlayStation 3 console.
For many commentators, it was a step too far – a cheap PR stunt to boost Christmas shopping on its website.
You can use this knowledge to boost Christmas sales.
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Another promotion-driven day on 2 December, dubbed Cyber Monday, will see many discounted goods offered online, as companies attempt to boost pre-Christmas revenues further.
Argos owner Home Retail, up 10.1p to 201.8p, received an early Christmas boost from analysts at RBC who moved from underperform to outperform and raised their price target from 175p to 230p.
Whitbread, the Premier Inn and Costa Coffee operator, has reported a sharp slowdown in sales growth in November as an anticipated pre-Christmas boost failed to materialise.
Britain's largest supermarkets have cut the price of petrol to less than £1 a litre for the first time in six years, delivering a pre-Christmas boost to consumers.
* oh, christmas tree, oh, Christmas tree!
The cut in VAT, which yields the Treasury more than £80bn a year, was the centrepiece of the pre-Budget report, as the Chancellor moved to cut pre-Christmas bills to boost consumer spending.
An apparent surge in last-minute shopping and strong day-after-Christmas sales may boost results a bit higher still when the final numbers are in, and they should show the fastest growth since 1999.
Sainsbury's plans were given a boost as it revealed that sales over Christmas were better than expected in the latest sign that Britain's supermarkets are starting to fight back against the German discounters Aldi and Lidl.
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CEO of Professional Science Editing for Scientists @ prosciediting.com