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There are few faster ways to boost brand equity than owning a major sports franchise.
To boost brand recognition, the company, whose fleet includes BMWs, Mercedes-Benzes and Volkswagens, is offering deep discounts.
They could use temporary retail spaces to find the right geographic locations and boost brand awareness through public relations events.
He eventually stopped eating solid food, relying instead on Boost brand "nutritional drinks" and an intravenous formula known as T.P.N.
Sprint's boldest move has been to offer a $50 flat-rate plan, including unlimited voice, text and Internet, through its prepaid Boost brand.
Investing in the workforce in this way can help a firm to remain competitive, hone the skills of its workforce and boost brand reputation.
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Sprint added a net 1.1 million subscribers in the first quarter as its contract-free Virgin Mobile and Boost brands added a record number of subscribers.
Moreover, the strength of interest can be exaggerated by a flourishing black-market trade in fake "followers" and "retweets" to boost brands, celebrities and sometimes the microblog itself.
Remaking their older titles boosts brand value and therefore the total worth of the business.
And yet both companies seem to have dreams of boosted brand greatness.
"Lowering risk, protecting against price rises, saving millions and boosting brand is what shaping a low carbon economy is all about," he said.
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