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With the International Olympic Commission keen to make both the summer and winter Olympics more appealing to the younger generation and boost TV ratings, snowboarding has an obvious allure.
The use of fictional characters is a well-known way to boost sales, since children can rarely resist their allure.
The government must now reconcile the allure of an attractive offer price (which would boost privatization revenues to lower its budget deficit) with the socio-economic fallout of a foreign divestiture (which might heighten unemployment at marginal mines).
It boosts a school's rankings in the press and its allure as an elite institution.
Mr Lee is said to have promised to share some tips on boosting manufacturing, a fond ambition of the Emirates.But the chief allure of the Korean bid was price.
Their allure is that they could, in theory, hit rising missiles in their boost phase with great ease and offer protection against large strikes.
Spending less than a pony on three courses of such quality will be the kind of morale boost many will be after when the sight of Stephanie Flanders wearing a black armband on BBC news bulletins finally loses its allure.
If everyone in a five-mile radius is able to purchase a quick Boost on a Friday night, showing up 'first' in someone's Tinder feed starts to lose its effectiveness, and ultimately, its allure.
