The largest population group is baby boomers, 45 to 54.
The survey included 1,006 affluent baby boomers, 300 parents of baby boomers and 300 adult children of baby boomers.
(About 15percentt of older baby boomers, 55 to 64, fell into that category as well).
Baby boomers, 38 to 56 years old, have not reached the peak age for homeownership, which is 65.
Over all, incidentally, baby boomers (35 to 57 years old) spend the most on travel of any age group.
"Our demographic is affluent baby boomers, 55-plus," said Richard Marnell, Viking's senior vice president of marketing.
Boomers 45 to 64 have the highest suicide rate of all age groups, according to 2006 figures, the latest available, from the National Center for Health Statistics.
What are some of the signs and symptoms of addiction in boomers? 2. Are you seeing any new trends related to addiction in boomers? 3. What are some approaches to treating addiction in boomers? 4. Can you offer helpful ways to approach loved ones if you think they have an issue with alcohol or drugs?
Most celebrity coverage skews young, but People has attained something unusual, attracting the young (18- to-34-year-olds are its biggest constituency, 38percentt of readership) while holding on to aging boomers (45 to 59 are second, 28percentt of readership).
Lately, several studies have paid special attention to travel patterns and car use among the forthcoming older generations, especially the baby boomers [1, 3, 26].
