Two years ago, UCS published a book, Cooler Smarter, which provides a blueprint for meeting that 20 percent-reduction goal.
According to a 2012 UCS book, Cooler Smarter: Practical Steps for Low-Carbon Living, Americans could shrink their carbon footprint 20percentt over a 12-month period by, among other things, trading in their gas-guzzlers for more efficient cars, upgrading their home appliances, switching to energy efficient light bulbs, and eating less meat.
In his short new book, "Cool It: The Skeptical Environmentalist's Guide to Global Warming," Mr. Lomborg reprises his earlier argument with a tighter focus.
But there are a couple of confounding factors explained in Dr. Lomborg's new book, "Cool It: The Skeptical Environmentalist's Guide to Global Warming".
Indeed, so compelling and entertaining are the grains of truth that adorn his latest book, Cool It, that you are certain to hear them soon in dinner table conversation.
In a more recent book, Cool It: The Skeptical Environmentalist's Guide to Global Warming, he again mocked climate-change "hysteria", advising the world to "chill out" about man-made warming.
Directed by Ondi Timoner; written by Terry Botwick, Sarah Gibson, Bjorn Lomborg and Ms. Timoner, based on the book "Cool It" by Mr. Lomborg; director of photography, Nasar Abich; edited by Debra Light, Brian Singbiel and David Timoner; music by N'oa Winter Lazerus and Sarah Schachner; produced by Mr. Botwick, Ms. Gibson and Ms. Timoner; released by Roadside Attractions.
The respected Cambridge University Press (CUP) has published many of his books in the UK and the US, and the award-winning documentary maker Ondi Timoner and X-Men films producer, Ralph Winter, are about to release a film of his 2007 book Cool It (which carries the subtitle: the first optimistic film about global warming).
In their new book, "Cool the Earth, Save the Economy: Solving the Climate Crisis is EASY", John and his wife Mel present a blueprint for reducing US emissions by 75% by 2030 … and without carbon sequestration, biofuels, or a carbon tax.
Next anchor the experience: during your interview notice what they like (art? dogs? etc) then send a thoughtful thank you gift something they'll feel good about since it is specific to them, and something that they'll keep in sight (coffee table book, cool item for desk).
Randy Krum is the author of the book "Cool Infographics" and the website Coolinfographics.com.com
