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"A broker could say to a customer, 'This new bonus product makes sense if you're willing to stay in it for the next eight or nine years,' " Mr. Roye said.
Do more to separate the premium product and the bonus product from the other samples.
Always? Let's compare returns from a bonus product called USAllianz Rewards and a regular variable annuity called Nationwide Multi-Flex VA.
Bonus: Product addicts could hang two caddies side by side.
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"These products are ripe for abuse," said Elliott M. Server, who is in charge of variable annuity sales at Morgan Stanley Dean Witter, another company that has refused to offer the bonus products.
Offer related bonus products for free with your resale rights product to create even better value for your customers.
"We're not selling much bonus-rate product," he said.
Bonus: more products.
(Bonus: all products come with a one-year warranty).
Here are traders up and down Wall Street making millions in bonuses selling products that are, in Mr. Ferguson's words, "ticking time bombs".
But, first, they need to read this book". "Since the Obama administration now has czars for cars, information technology, bonuses, financial products, etc., can a book czar be far behind?
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com