These guys were slow to captivate the area, almost never selling out a game, but they have gotten everybody's attention with those extra periods, those bonus hours, those Peril-of-Pauline stands in the goal mouth.
And with that, we go into our bonus half-hour.
Updated at 9.41am GMT 9.34am GMT 81st over: Australia 305-6 (Smith 101, Johnson 20) Stuart Broad takes the first over with the new ball, as we enter a bonus half-hour tacked on to the end of today's play because we're all enjoying it so much.
In another unique twist, the startup has given its customers the ability to earn bonus flex hours as rewards (what it's calling Assistly Wow Rewards), which they earn just by using the service.
Starting in 2014, during the show's 45th season, the producers introduced a bonus half-hour version of the program.
Martin Leutz, a spokesman for Gesamtmetall, the engineering employers' federation, refers to a "huge breakthrough" in that year's wage round, allowing companies to deviate from agreed terms on pay, bonuses and hours if this would secure or create employment, or keep investment in Germany that would otherwise go elsewhere albeit with the agreement of workers' representatives.
After this, if they earn their £1 per hour bonus every week (and they do most weeks), they are paid at least £8.05/hour.
After a successful theatrical release the film is now available on DVD and boasts a huge three hour bonus section.
The managers directed me to their leaflet, which states that staff get a £1 an hour bonus on top of their £7.53 an hour "in weeks in which the customer service standards are met".
Representative Lloyd Doggett, Democrat of Texas, said it was "a tax on success" that would penalize people whose incomes had increased because of a raise, a bonus or additional hours of work.
