Bombarding someone with push notifications is obnoxious, regardless of how "targeted" those messages are, and so Kveton said that the startup is working with their customers (and brands) to ensure that they're pursuing best practices when it comes to this relatively new mobile capability.
When I spoke to Vice President of Sales Suresh Khanna earlier this year, he told me that before he left Google and joined AdRoll, he'd had a "knee jerk" reaction to the concept — but he argued that retargeting should be about more than just bombarding someone with kitchen knife ads if they abandon an online shopping cart with knives.
Because whether you're participating in low-key creepery by bombarding someone with unsolicited online attention (persistent liking, faveing, commenting) or blackmailing someone over some racy photos (this offense is astronomically worse, to be clear) all of this behavior comes from the same smelly place; that is, a bubbling vat of disrespect.
Don't be a stalker by bombarding someone with questions.
That doesn't mean bombarding someone with what makes you tick.
As someone who gets bombarded by email everyday, most of which is not from people I actually know, I would weep with joy if such a feature were implemented.
Standing between a pair of speakers with the same voice bombarding each ear is like hearing someone who is "of two minds".
"The glitzy overproduced pop sound that's bombarding our ears is obviously making someone somewhere in these great towns across America say: 'If this is what we're up against, let's turn up our amps a little louder.
Bombarded by visuals shilling something, to someone, somewhere, advertisers vie constantly to attract eyeballs.
But maybe we wouldn't be so bombarded by tweets about nothing if someone had said, "And remember, keep it interesting and useful" at the end of the welcome message.
