It bought two UK companies, Inspired Analytics and Elucidata, to bolster the analytics side of its platform, not least personnel, in what looked a lot like an acqui-hire.
ERN, the London-headquartered startup that's planning to use Big Data to enable banks and merchants to create loyalty-based offers for cardholders, has acquired two U.K. companies to bolster the analytics side of its platform.
His hiring should bolster the analytics program championed by Andrew Friedman, the team's new president of baseball operations.
Hunsicker knew of Friedman's plans to bolster the Rays analytics department.
Yes, the head of analytics should be a competent analyst, but more importantly, he or she must be able to communicate the power of analytics, to bolster the KPIs, and demonstrate success in increasing the top line.
LaunchRock founder Jameson Detweiler tells me that he plans on using the funding to bolster the marketing and analytics part of the LaunchRock launch packages, "The thing that our customers are telling us (and the thing we see them struggle with) is what to do with the [email] list after they've built it," Detweiler says.
Small agencies can hire freelance firms to supplement themselves in a variety of ways, including finding media-planning partners to bolster independent campaigns with consumer analytics.
In search of insights into user behavior that could bolster sales, Fab.com hired two customer analytics start-ups: Custora in Brooklyn and RJMetrics in Philadelphia.
In the three years since Thoma Bravo took the company private, it has acquired a series of companies to help it bolster its security offerings in areas like security analytics.
In a company blog post, Twilio director of product Benjamin Stein noted that the team at Beepsend will be joining Twilio to bolster "SMS message traffic segmentation, route monitoring, and analytics" on the company's platforms.
