I do think, oh my God, will my long-term contribution to the species be that I was the guy who introduced really annoying body copy on packaging?
Instead we have the essence of an article, or some hot phrase or controversial observation, yanked out of the body copy and blown out of all proportion.
(Mail Online goes into excruciating detail on the methods Williams used, but does so in the body copy of an article).
It consists, in its entirety, of the body copy: " Me <-distance-> The office" I don't even leave addresses of alternate contacts any more because, perhaps sadistically, I think the onus is on the person to find out.
"We take the headline, not the body copy," Dick Wolf, the show's creator, explained in 1997, "because the first half of the show is a murder mystery and the second half is usually a moral mystery".
"Actual travelers exist in real time and have to deal with the kinds of troubles that don't end up as body copy between splashy photos of a beach at dawn and coconut-encrusted prawns in honey-melon-okra dipping sauce at cocktail hour," Mr. Thompson writes.
At the end of the body copy both conditions read an identical message describing the role of the habitat movement in addressing residential problems (see Appendix).
More specifically, Yalch and Elmore-Yalch (Yalch & Elmore-Yalch 1984) found that the message with a quantitative body copy, defined as a message with more clear evidence, generated a higher level of perceived message clarity than the non-quantitative message.
The problem is, with a search ad, there is little space to work with: In Google, for example, the title has a maximum of 25 characters, and the body copy has two lines with up to 35 characters each.
In the following, the concrete message condition provided detailed information in the body copy such that Young Telecommunications' habitat movement in Southeast Asia has contributed to addressing severe housing problems, whereas the abstract message condition did not provide any specific information about this habitat movement.
