This, right here, is the difference between the new Elle Macpherson Body brand of lingerie and Elle Macpherson Intimates, with which she parted company two years ago.
George Osborne's latest attempt to kickstart the economy by spending billions of pounds on underwriting a homebuying revival came under fire from economists and politicians on Tuesday, with one leading business body branding it "very dangerous".
In a video shown in the 2000 Whitney Biennial, the artist Carl Pope has his body branded, incised and tattooed with the words of a poem written by his sister.
The squiggling of cigarette smoke, the heat of a dancer's body branded into the wall in glowing colours, the dark night scrubbed away to become morning - they all appear and disappear as quickly as you can cut and paste.
This image of sexual rough play is further capped the next morning by bruises now tattooing Bella's body, branding that — along with her smiles (a private reverie reminiscent of Diane Lane's postcoital raptures in "Unfaithful") — shifts the story into another world.
I've got some beautiful things scribbled all over my body," Brand said of his tottoos in an interview with Jon Snow on the UK's Channel 4 News.
But with tattoo QR codes, body branding has gone beyond the flesh and into the realm of virtual reality.
Are we Usain Bolts, beautiful athletes with wending limbs and taut muscles, bodies as brands, bodies as machines built to go short distances at immense speed, bodies sponsored for millions of pounds and insured for millions more?
But losing the hair on your head, face and body immediately brands you as someone to be seen with sympathy, even pity at times.
If finding the right fit is hard in a regular store, it's obviously even harder online, so if BeauCoo can help shoppers connect with others who share their body type, brands could potentially tap into this and use it to drive sales and reduce returns.
