The Boat Race coverage was on an even keel with last year's ratings with 4.5 million average viewers, a 25.2% share from 4.30pm.
The disparity in this year's Boat Races' coverage should change in 2015, as both events will share the same potential 250,000 strong audience lining the banks of the Thames and the TV domestic audience of around 7.3 million.
The word "fucking" was broadcast live three times during live BBC1 Boat Race coverage hosted by Clare Balding just before and after 5pm on Easter Sunday, 31 March, after it was picked up from the Oxford cox's microphone.
But Balding's greatest contribution, she says, is hosting the BBC's Boat Race coverage on Saturday, an historic occasion as Oxford and Cambridge women's crews take to the tideway – competing on the same stretch of the river Thames as their male counterparts – for the very first time.
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Mainstream media has also missed the boat in its coverage of T. Boone Pickens' proposal.
It considered the matter resolved, but added: "In this case the word 'fucking' was broadcast on three separate occasions during live coverage of the Boat Race: two from the microphone of the cox of the Oxford boat while the race was in progress, and one from equipment placed on the water as part of the coverage of the cox of the winning boat being thrown into the river after the race.
It was sleazy and successful; one search during that campaign found that the phrase "swift boat" had received 40 percent more coverage than the continuing Iraq War.
That's how Boatsetter provides $1 million in liability coverage, $2 million in boat damage coverage, plus additional umbrella coverage to make renters feel safe.
We seem to have missed the boat yet again in the coverage of the 2016 presidential election but we can still demand more, from our elected officials, from our news outlets, and from each other.
