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A blush wine is simply a rose by another name.
Its '99 pinot noir blanc ($8) was voted best blush wine.
A blush wine, or a vin gris, is a pink wine pressed from red grapes, with no skin contact allowed.
White zinfandel, the darling of the California bulk-wine industry in the 1980's, is technically a blush wine, but it is decidedly sweet and generally awful.
"Bitter is too strong a word, and that'll show on your face; I never felt that way," she recently said, sitting cross-legged in her tidy living room, holding a glass of blush wine.
For white (or blush) wine glasses, the opposite is key.
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Roses, blush wines and others were off 3percentto to 26percentt of purchases.
There is a constant stream of new products, like blush wines and fruit-flavored wines and cult wines and garage wines and plastic corks and clever labels.
Originally the bag-in-the-box was limited principally to downscale sweet blush wines with names like white zinfandel, white grenache and pink Chablis.
The producers of white merlot say frankly that they are hoping to capitalize on the American infatuation with merlot and with blush wines.
Mr. Jeune, along with most French winemakers, opposes European Union plans to relax strict rules governing the making of ros?or blush, wines just as they are starting to gain respect -- and sales.
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