But the publicity blurb isn't for a Fawlty Towers-style retreat, it's Amsterdam's Hans Brinker Budget Hotel's brutally honest statement of its eco credentials.
I've looked at dozens of companies, at the blurb and bumph that gets produced, and it's still all male, pale and stale.
The blurb for Brighton's new digital catapult centre reads like a political manifesto, with promises of encouraging innovation and unlocking value.
"Vals' magic formula is very simple," reads the promotional blurb for the 7132 hotel at Swiss architect Peter Zumthor's famous alpine spa resort, which has been a site of worship for countless design pilgrims since it opened in 1996.
He's now a co-founder and director of the European Council on Foreign Relations: as its promotional blurb puts it, "the first pan-European thinktank".
She doesn't dismiss it, but wasn't happy with the judges' blurb, which concluded, "and she proves it is possible to have a family life alongside a senior role – she has two young children – surely meeting the definition of inspirational".
Tap through the widget categories like Animals, Clocks, Dating, Employment, Finance, Horoscopes, Shopping, Sports,Webcams; read a blurb and scope out the customer rating; and tap Add to download instantly.
A blurb for a book is not supposed to tell the story, it must just hint.
