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The balloon, usually filled with blue liquid, can rupture.
Countless mysterious ads are devoted to pads and liners that absorb blue liquid.
The process turns 1,000 litres of transparent gas into 1.4 litres of light blue liquid.
That bizarre blue liquid is self-policing by advertisers who daren't risk offending the public.
I don't know about you, but I've never excreted a blue liquid, or worn white trousers on my period.
Even ads for tampons and pads – supplies designed specifically for periods – still show blue liquid instead of blood.
And they are pleasantly fragrant, for now, thanks to the five gallons of blue liquid in their tummies.
It was very hands-on and it was fun seeing the blue liquid turn into a gel.
Below −183 °C (−297 °F), oxygen is a pale blue liquid; it becomes solid at about −218 °C (−361 °F).
It's bad enough that there are corporations getting rich off that fact while producing ads about blue liquid.
"The ads on TV are really helpful because they use that blue liquid," says a woman in her early 20s in the first U by Kotex commercial, as blue liquid is poured on a pad.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com