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"There was one bloke on a scooter nicknamed Martini – because he was available any time, any place, anywhere – who used to supply people working in the City, including lawyers".
In 2005, when he first ran a Conservative campaign, his electioneering themes – "How would you feel if a bloke on early release attacked your daughter?" shouted one poster – were widely considered too crude, too foreign.
"Why is that bloke on the telly?
"Fussy carny bloke on MasterChef who wouldn't eat vegetarian food".
A bloke on the other hand can take it very personally.
But the bloke on the other side of the net also doesn't look particularly flustered.
Sonny Bill is the opposite of an "average bloke" on the rugby field.
But I'm a really clever bloke on the field – and I'm a lot calmer off it.
He is the bloke on Oxford Street playing Find The Lady on a trestle table.
Watson's Postman is a sweet-natured but depthless bloke on a bike.
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Above all, Damon, whenever he's on screen, gives the film real human warmth, and reminds us just how good this actor is at self-effacing, bloke-on-the-corner vulnerability (and how good Eastwood is with themes of male loneliness).
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com