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"It just seemed odd that the class of people that we rely on for our information have less Internet freedom than a citizen in China," said Mr. Haselton, adding that this was the first time he had heard of blocking software at a newspaper.
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What an ingenuous way of illustrating the impact of ad blocking software on a publisher's revenue and, consequently, content.
To deactivate the blocking software, a person would have to prove they are at least 18 years old and pay a one-time fee of $20 to the Arizona Commerce Authority.
Less than a day after the launch of iOS 9, Apple's latest operating system, content blocking software is at the top of the app charts worldwide.
Ad blocking software has been around for almost a decade.
Ad blocking software is not effective for less advanced users.
The threat posed to publishers by ad blocking software is forcing many to think in a similarly lateral way.
You will be tricking the blocking software into thinking you are connecting to a legitimate website.
Meanwhile, some champion ad blocking software, and wish they'd never see an ad online again.
Dozens of stand-alone blocking software products can be downloaded free, or for a small fee, from the Web.
To disrupt this messy state of affairs, Silicon Valley-based Instart Logic has introduced its Ad Integrity offering – essentially, 'ad blocker unblocking' technology that enables publishers to detect whether a user has ad blocking software installed, and if so, still serve them content including ads that ad blockers cannot block, at least by using the blocking approaches in use today.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com