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Ad blocking software is not effective for less advanced users.
Too often, objectionable material passes through blocking software, while useful material is denied.
Users must, consequently, periodically ensure their blocking software is still maintained and up-to-date.
It's no secret that ad blocking software is on the rise.
For those who don't, opt-out opportunities, including ad blocking software, are readily available.
In October 2015, 20% of daily financial site City A.M.'s desktop Firefox users were using ad blocking software.
It even sends e-mail messages to users who complain, telling them how to download free pop-up blocking software.
What an ingenuous way of illustrating the impact of ad blocking software on a publisher's revenue and, consequently, content.
The threat posed to publishers by ad blocking software is forcing many to think in a similarly lateral way.
Dozens of stand-alone blocking software products can be downloaded free, or for a small fee, from the Web.
Since 2011, the company has allowed certain nonintrusive ads to pass through the blocking software and appear as intended.
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CEO of Professional Science Editing for Scientists @ prosciediting.com