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It was a move that younger couture customers – looking for something that little bit more relevant – will appreciate.
After that, Alfie, who was brought up in north London, wants to do 'something urban and London based, a bit more relevant to me'.
"I thought: 'I like the idea of a master's, but I want it to be a bit more relevant to what I do.' That led me to Middlesex, because they did a master's in sales," he recalls.
It also notes that its bundles will make bricks-and-mortar bookstores a bit more relevant again because it allows shoppers to find both print and digital books.
When videographer Kenny Mosher was tasked with shooting a music video for acoustic-folk band BJSR, he decided to skip the usual rig for something a bit more relevant in the moment: the iPhone 3GS.
This new system should make app suggestions a bit more relevant, as the suggestions come from the download habits of real people as opposed to random guesswork by a computer.
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The Snowden/social media plotline of this film does a bit to make Bourne more relevant.
"They kind of looked at their audience, and they said, we're young, but we need to get a little bit more hip and cool and relevant," said Mark Tatum, the N.B.A.'s executive vice president for marketing partnerships.
Not everyone seems to love WebOS though, as a growing number of people who bought bargain-bin TouchPads are clamoring for a tablet experience that's a bit more… shall we say, relevant.
Overall, Facebook's Trends seem a bit more immediately helpful and personally relevant, but Twitter's pages will likely feature much richer content that actually reflects the thoughts of the common man, not just celebrities and news outlets.
Think of the Googlebox family, sitting on a sofa together, we offer a bit more they might like online – personalised, relevant, individual," said Whitehead.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com