In the United States, the war may ultimately be defined by historians and headlines, by lives lost and dollars squandered, and by billboard events: Saddam Hussein's capture and execution, the Abu Ghraib prison scandal, the Falluja battles, the surge and the path home.
The campaign includes billboards, events, social media, promotions and signs, many of which will be placed atop existing taxicabs.
The fun-filled spirit comes across in the new campaign, which also includes print and online ads, signs in stores, billboards, events in bars and nightclubs and a presence on Facebook.
While being honored as this year's Woman of the Year at Billboard's event for women in music, Madonna gave a powerful speech about her experience in the music industry.
"This is the next step beyond the City Hall event," Mr. Dunn said of the billboard issue.
In 1996, the company executed what has been called "the ambush of all ambushes," at the Atlanta Games, when it bought a number of billboards around event sites and built Nike Village in an office block not far from Olympic Park.
The company has provided group access to stored media files for events like BlogHer and Billboard's "Mecca" event.
Walking Billboards and Events Silicon Valley partnerships have helped team Romney bolster two of the oldest forms of campaigning: merchandising and events.
The entire campaign spent more than a year in development, producing artwork, videos, DLC, printed advertisements, billboards, and events, and was estimated to have cost at least $10 million.
