From 1996 to 2006, Nissin Foods operated a Cup Noodles billboard with smoke effects (an effect that had also been famously used by other Times Square billboards, such as the Camel Cigarettes sign).
Cluster 3, labeled Minimal Billboards, had no effect on any of these tasks.
Throughout 1996, One Times Square's first electronic billboards were installed; a Cup Noodles billboard with steam effects was added to the front of the tower in 1996, later accompanied by an animated Budweiser sign.
On subsequent visits, Moss's billboard lost its immediate effect as a bold, iconic statement--a bulletin from the fashion front.
The magazine is intended to create its own demand, as the hundreds of thousands of copies placed on newsstands and in supermarkets and drugstores act in effect as billboards -- advertisements for themselves, to paraphrase Norman Mailer (a guy perhaps as tough as Dirty Harry).
Most obvious is the negative effect of bright billboards upon quiet landscapes.
Laredo city leadership invested what is reported to be more than a million dollars in a billboard campaign and website to offset the effects of its increasingly tarnished brand but it has had little effect.
Nearly every inch of the larger-than-life billboard is covered in rabbit fur, an effect achieved by nailing up several hundred animal pelts.
Billboards or shops, for instance, could in effect become members of the network, and beam special offers or messages to other members as they pass by.
During its opening week, "Side Effects" charted at number 93 on the Billboard Hot R&B/Hip-Hop Songs chart.
