Jay Hunt, chief creative officer of Channel 4, said: "Sunday is the biggest viewing day of the week so we always want to schedule something compelling at 9pm. "Indian Summers is an epic story full of political intrigue and raw passion.
It will be advertising during the Grammys and Oscars this month, but as Casalena says, "the Super Bowl has the biggest viewing audience by raw numbers".
The strange appeal of Jedward has already given ITV1 its biggest viewing figures for last month, when 14.4 million watched in amazement as the teenagers ousted Welsh singer Lucie Jones from the show on 8 November.
So far, the biggest viewing figures for The X Factor were garnered on the night that 16.4 million tuned in to witness the fate of the Irish twins John and Edward Grimes, better known as Jedward.
A recent episode pulled in the programme's biggest viewing figures in five years reaching a peak at 14.6 million.
As a result, a number of other players have muscled and want to muscle into the market, including Facebook and Twitter but also Yahoo and, as well as efforts from some of the big names that propel some of the biggest viewing figures on YouTube.
