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The weakness of this deal (which would still rank as one of the bigger placements this year) has more to do with market turmoil than any specific snags confronting CTF.
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Although Berry was close to landing the biggest placement of his career, he had to keep it secret for more than a year.
Max Mertens is On thetter.
While it's the Fool's Gold Records signee's biggest placement to date, anybody who's heard his 2015 808s and RPGs-influenced EP Kronostasis or his recent house-friendly remix of Moby's "Natural Blues" can attest, it was only a matter of time before he landed a credit on a marquee artist's record.
As befits a film that sees the end of civilisation as we know it, this unremittingly frantic disaster movie boasts a big running time, bigger product placements, and clichés that are bigger still.
(It's also her biggest single, thanks to prominent placement on "Grey's Anatomy").
That depressing performance would have been even worse without "vendor allowances" and "slotting fees," cash paid to grocery stores by big food companies seeking prominent placement of their products.
Now, there is only one way to guarantee a big-audience placement for the Yankee product in the TV schedule: a World Series.
The show is basically one big product placement for Major League Baseball, after all, and its producers haven't met a cliché about teamwork or brotherly love that they couldn't work into their script.
Starring animated characters and familiar bump-topped scenery, The Lego Movie is not only perhaps the biggest product placement film ever seen, but it marks a key moment in the rise and rise of the Scandinavian toy company that at the end of last year became the world's second biggest after seeing a 13% increase in sales during what are tough times for other toy makers.
Within a year or two, Google could challenge Microsoft for big three placement.
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