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The answers covered, pardon the expression, the waterfront: Do something big! ("Worth the Investment") Do something small!
For those who follow the world of online marketing, you will know that the survey market is big — worth some $2 billion, according to one estimate — but also very crowded.
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Earlier this month, Dow announced "a merger of equals" with the chemical giant DuPont, to create a business, among the world's biggest, worth $130bn.
Alternatively, you could go straight to the auctioneers' sites: Allsop, Must Be Sold, Savills, Countrywide Property Auctions and Barnard Marcus are five of the biggest worth checking out.
"The international community should have invested more in the factories," said Mehida Usanovic, a 46-year-old hair stylist who has taken out three loans, the biggest worth $5,000, to build up her Sarajevo salon.
Endorsements Nike is by far his biggest, worth more than $10 million annually, including royalties.
Manchester United's seven-year deal with US car brand Chevrolet remains the biggest, worth around £50m per year.
So are big dams worth it?
It's a big question, worth trying to answer.
What special magic, then, might occur to make two big airlines worth so much more together?
And brows are big business – worth £20m in the UK, up from £6.5m five years ago.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com