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Promoting the firm's "Mr Big" used to be the main idea.
BIG used a different model of courtship: the difference between a downward glance and, say, Anthony Weiner.
Well, I admit I am slightly obsessive, and I think cars are mostly too big, used too much, and there are too many of them.
Microsoft, when it was getting big, used outside software writers to create all kinds of applications that worked with its operating system, swarming the competition.
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Companies like Amazon, Apple, and Alphabet win big using your data.
And if the hole proves too big, use their parents too!
Make your eyes look big using eye makeup.
If you want your pancakes to be big, use a measuring cup that is ⅓ cup.
Now it wants to bring us something a lot bigger: used cars.
Will big companies and big governments use big data to trample on the little man?
Their bigs use the jump hook to keep defenses honest.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com