Sentence examples for big marketer from inspiring English sources
HERSHEY FOODS plans to announce Monday that it will soon blanket Spanish-language television, radio and magazines with ads for its chocolates and candies, becoming the latest big marketer to try spreading its reach in the fast-growing Hispanic market.
If youre a big marketer like PepsiCo or Procter & Gamble, you look at the Hispanic market and see an audience thats not just growing fast but also punching above its weight at the checkout.
Y. & R. Advertisingtook another hit for a commercial for another big marketer, Colgate-Palmolive.
The executives also said they would most likely garner support from another big marketer, Wal-Mart Stores.
The decision by Bank of America is the second time this week that a big marketer has asked WPP to assemble a team to create campaigns.
One concept, already in discussion, is to have a big marketer of consumer electronics display flat-screen plasma television sets in theater lobbies.
But few if any big marketers have coordinated their general-market and minority campaigns in the way Procter plans.
David W. Kenny, the chief executive of Digitas, a Boston-based direct marketing agency that represents big marketers like American Express and AT&T, said most of his clients had stopped using e-mail to find new customers.
Working with another venerable name in advertising John L. Bernbach, 61, son of the cofounder of the hallowed ad shop Doyle Dane Bernbach Puris pushes big marketers to make the move from mass marketing to microwooing: deftly targeted appeals to a subset of the most keenly interested consumers.
(They already exist; A.I.G. was one of their big marketers).
"It's important that magazines show these big marketers really what they can do".
