You always say it but the next hour is the most important and Saturday morning is probably the biggest hour in the game.
The biggest hour, in terms of smartphone visits, was 9 PM on Thanksgiving; in terms of revenue, it was 11 PM on Cyber Monday.
"This fall, get ready for a big new hour of comedy," the announcer says in one clip.
Cliched talk of a big first hour was not limited to the tourists, however, with India too knowing that the initial exchanges could demoralise their opponents.
"It's a big first hour in the morning.
"It would be nice to get a double hundred, but it'll be a big first hour and hopefully we'll gain some momentum going into the afternoon," he added.
The big "24 hours of Madness" is a fantastic fun-filled climax.
No big-budget hour of television is complete nowadays, it seems, without an establishing aerial shot of a nighttime skyline.
With shades of Frank Skinner and Jo Brand, it's an unapologetically big-hearted hour and her self-deprecating stories border on the confessional.
The biggest zero hour employers include retailer Sports Direct, which employs 20,000 staff on zero-hours deals, and McDonald's, which employs 82,000 workers on the controversial terms.
