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"I'm the big gorilla".
Intel is the big gorilla of the microchip industry.
In fact, it's a rabid big gorilla with a machine gun.
"Medicare is the big gorilla," said Uwe Reinhardt, a health care economist at Princeton University.
"If you can beat the price of the big gorilla in the marketplace, there's big opportunity".
"It's the big gorilla in the room," he says, adding: "We don't have to do $100 million.
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But, under the new rules, suddenly they could zip around and wreak havoc without having to worry about being smothered by the big gorillas.
And in the midst of a musical landscape so dominated by boring big gorillas, isn't it time a few more modern musicians belatedly did?
An analyst with Gartner, John Pescatore, said that when "big gorillas" like Microsoft enter the consumer security market, traditional security providers like Symantec and Network Associates, the parent company of McAfee, are "likely to get trampled".
"Concentrating on size alone is why the three big gorillas have gotten into such trouble," he says.
"The big gorillas might have the resources, but we have the software expertise to keep ahead of them," Desbard says.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com