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Pixar says its next big flick, "Monsters," which is due to hit the big screen in November, is test screening higher than its past films.
It's a lovely looking and appropriately big flick, but it's also essentially a small-scale circus melodrama with a single CGI supporting character.
It's dangerous when the consecutive wave of biggies threatens post-debut legs of the previous weekend's big flick (as we saw in the summer of 2016 when Suicide Squad undercut Jason Bourne which undercut Star Trek Beyond which undercut Ghostbusters).
When the Tribeca Film Festival descends on downtown New York each spring, film aficionados fill its cinemas, hoping to catch the next big flick.
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The actor, who in addition to his BBC television series has been in recent big flicks including "Star Trek: Into Darkness" and "The Hobbit: The Desolation of Smaug," will be heard as Shere Khan in 2016's "Jungle Book: Origins". Can't wait that long?
The 63-year-old director of some of the biggest flicks of the past 35 years, from Titanic to Avatar, is promoting his new documentary by talking about the below-the-belt benefits of a plant-based diet, and also by reminding everyone that he's a vegan, too.
Inexpensive to produce, they can often make money on ticket sales that would starve a big Hollywood flick.
The last Mission: Impossible earned a whopping 3.55x multiplier partially due to being the last "big" action flick of the summer.
Still, celebrity seeding comes at a fraction of the cost of hiring an A-list endorser, taking out a full-page ad or placing the product in a big budget flick.
Disney can offer exclusive Incredibles 2 or Ant-Man and the Wasp promotion (an exclusive clip, a new trailer, a discount on tickets, etc). as both a carrot and an additional marketing opportunity for the next big Disney flick.
Its soaring score -- signaling Big Historial Flick -- by the reliably fine Alexandre Desplat somewhat counters the prevailing coldness.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com