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He was a historian with a big, engaging smile that seemed ever-present.
Lewis tackles big, engaging stories — the 1980s Wall Street collapse, the 1996 presidential campaign, the dot-com boom, the use of quantitative analysis in baseball — by identifying characters whose personal narratives reveal larger truths.
Susie Nicklin, director of literature at the British Council, said the organisation's commemorations, involving events in more than 50 countries as part of the Dickens 2012 celebrations, would amount to a big, engaging, project.
Since his first book, the autobiographical "Liar's Poker," Lewis has tackled big, engaging stories -- the 1980s Wall Street collapse, the 1996 presidential campaign, the dot-com boom, the use of quantitative analysis in baseball -- by finding and developing characters whose personal narratives reveal a larger truth.
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The viewership of the Super Bowl, which Nielsen says was the most-watched TV program ever, showed the potential for reaching big, engaged crowds.
"When we get to the point of having a big, engaged audience, we want to be able to go to brands and pick and choose who we want to work with in terms of collaborating on content," he says.
To date, the common approach with big data calls for big systems within big institutions engaging in big computation to dictate comprehensive operations.
Allen spoke with Forbes.com about competing with the big boys, engaging an audience and that other guy named Allen.
Or, in the words of co-founder Tony Conrad, to help plug two big gaps: "engaging the user base and motivating them to come back".
The U.S. Trade Representative (USTR) seems, in this case, to be acting as an ambassador for Big Pharma, engaging in talks about a sweeping new trade agreement that would undermine and rewrite current U.S. laws.
"She'd shown herself to be a tremendous storyteller, and she seemed hungry to occupy big stages and engage big audiences," he said.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com