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"We need someone with a very big distribution network," Raff says.
For a foreign company looking to enter India's energy market, the prize asset is HPCL's big distribution network, not its refining capacity.
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Well, the biggest distribution network in the world is local churches.
Munich Re would gain a bigger distribution network for its primary insurance and pensions business.
"The big tobacco companies are spending significantly more on marketing and getting a product to market, with a bigger distribution network.
Every big content company or big content distribution network is a customer at Equinix.
Becoming a part of Kraft means that Cadbury's products will go through a far bigger global distribution network.
They could see the advantages of a bigger global distribution network, whereas the Mars family liked the idea of diversifying into gum, which is considered healthier and has higher growth rates than chocolate.
They've got the biggest drug distribution network in the world, and they trade at eight times earnings.
If that really happened, they argue, it would initially strengthen the hand of Google: only huge firms would retain big enough distribution networks, and sufficiently massive datasets, to make advertising pay at all.
Once such a system is in place, Mr. Rogers added, "our engineers would wake up every day thinking about how to squeeze more productivity gains out of new technology for energy efficiency — rather than just how to build a bigger transmission or distribution network to meet the growing demands of customers".
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com