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Justyna Jupowicz-Kozak

CEO of Professional Science Editing for Scientists @ prosciediting.com

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big design

Grammar usage guide and real-world examples

USAGE SUMMARY

The phrase "big design" is correct and usable in written English.
It can be used to refer to a significant or overarching design concept, often in contexts like architecture, graphic design, or product development. Example: "The big design of the new building aims to integrate sustainability with modern aesthetics."

✓ Grammatically correct

News & Media

Science

Human-verified examples from authoritative sources

Exact Expressions

52 human-written examples

The question is, can a cloud-based platform for independent designers really compete with the big design agencies?

News & Media

TechCrunch

"Also, satellite engineers are extremely conservative people and they tend to put in big design margins, and, additionally, we have a big diversity of satellite designers these days.

News & Media

BBC

Prints from, and inspired by, Africa are big design news.

"There's big design savings by taking away that need".

It's become a big design element that everyone works hard to figure out".

Either way, he added, it's not the best place to make a big design statement.

News & Media

The New York Times
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Human-verified similar examples from authoritative sources

Similar Expressions

8 human-written examples

At most big design-oriented companies, we know the names behind all the fuss: Dieter Rams, Steve Jobs, Charles and Ray Eames.

News & Media

The New Yorker

Still, Annie's tattoos are big: designed to be noticed.

She declares, "Without a revolution of the inner life, however slow, all our big designs are worthless".

News & Media

The New Yorker

These big designs come with a big price tag, though.

News & Media

BBC

Top brass parley has apparently been going on for some time: BP boss Lord John Browne is said to have big designs on the teeming communist nation.

News & Media

Forbes
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Expert writing Tips

Best practice

Use "big design" to describe a holistic and strategic approach that impacts multiple aspects of a project or system, rather than focusing on minor details.

Common error

Avoid using "big design" as a generic term for any design element. Instead, reserve it for situations where the design truly has a significant impact or scale. Overusing it can dilute its meaning and make your writing less precise.

Antonio Rotolo, PhD - Digital Humanist | Computational Linguist | CEO @Ludwig.guru

Antonio Rotolo, PhD

Digital Humanist | Computational Linguist | CEO @Ludwig.guru

Source & Trust

87%

Authority and reliability

4.5/5

Expert rating

Real-world application tested

Linguistic Context

The phrase "big design" functions primarily as a noun phrase, where "big" modifies the noun "design". This phrase is used to describe a design that is significant, impactful, or large in scope, aligning with Ludwig AI's assessment that it is usable in written English.

Expression frequency: Very common

Frequent in

News & Media

60%

Science

20%

Formal & Business

10%

Less common in

Wiki

5%

Encyclopedias

3%

Reference

2%

Ludwig's WRAP-UP

In summary, "big design" is a commonly used and grammatically correct phrase that refers to a design of significant scale or impact. Ludwig confirms its usability across a range of contexts, primarily in News & Media and Science. While versatile, writers should aim for precision, considering alternatives like "grand design" or "major design" to better convey nuances. Remember to reserve "big design" for cases where the design truly warrants such emphasis, avoiding overuse to maintain its impact.

FAQs

How can I use "big design" in a sentence?

You can use "big design" to describe overarching concepts, like: "The museum's "big design" idea was to create a light box that captures different light all day long."

What's a good alternative to "big design"?

Depending on the context, you can use phrases such as "grand design", "major design", or "significant design".

Is "big design" formal or informal?

"Big design" is generally considered neutral and can be used in both professional and informal settings, though more formal contexts might benefit from alternatives like "comprehensive design".

What makes a design a "big design"?

A "big design" typically involves significant changes or impact, such as a "major design overhaul" or a design that addresses large-scale problems or opportunities.

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Source & Trust

87%

Authority and reliability

4.5/5

Expert rating

Real-world application tested

Most frequent sentences: