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(Conversely, as Rupert Murdoch has frequently shown, small drops in cost have meant big circulation rises).
Mr. Bradley wants to charge readers more while shunning the cult of big circulation.
Star performers included Vanity Fair, GQ, Glamour and Vogue, while Easy Living and Tatler saw big circulation drops.
The broadsheet Evening News (owned by Associated Newspapers) held a big circulation lead: the Standard trailed in its wake.
Oisin Cantwell, a columnist writing in Aftonbladet, a big circulation tabloid, was contemptuous of Assange's celebrity backers.
It certainly worked for the Sunday Herald, which enjoyed a big circulation boost when it stood alone prior to the referendum in favour of independence.
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Spanish papers never enjoyed the big circulations seen in other European countries but sales are now in freefall.
Last year the paper recorded its biggest circulation since 1974.
The Wall Street Journal, America's biggest circulation paper, rails each day against climate science.
The Tesco magazine had the next biggest circulation, with 2,494,330 copies, closely followed by Asda's title with 2,377,126.
"It has a bigger circulation than any of its quality rivals and you can't ignore the sales figures".
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com