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| Battling big beer.
"Hockey fans are big beer drinkers.
A big beer party in Oklahoma.
"How big is a big beer?" I asked.
Anyway, the waitress asked if I wanted a big beer or a small beer.
Instead, local brewers dominate, creating the most fragmented big beer market in the world.
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San Miguel of the Philippines, a big beer-to-food conglomerate, recently talked of trying its hand at generating electricity.
Belgians, a big beer-drinking nation, were urged to quench their thirst with some of the estimated 8,000 other brews on offer.
Although it seems almost natural to crack open a cold beer on Memorial Day or Fourth of July, these aren't the only big beer-buying holidays.
With the explosion of craft beer options, big-beer brands must continue to evolve with technology and current trends.
They are a powerful tool in craft beer's fight against big-beer monoculture.
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