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Its first bidder is NBC News.
But Dell or whoever this bidder is has time.
Another potential bidder is General Electric, the parent of NBC.
For marketers, every winning bidder is a potential customer.
Only the lucky last bidder is a winner.
Rather, the bidder is likely to apply a discount to anticipate any losses.
Once a bidder is so identified, it will have 28 days to make a bid.
Of course Formula One's availability to the highest bidder is nothing new.
The highest bidder for a company wins, even if the bidder is not well liked.
Besides Teva, analysts say, the other bidder is Actavis, a generic maker based in Iceland.
Another possible bidder is Matsushita Media Manufacturing, a partnership of Matsushita of Japan and Eastman Kodak.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com