So some brands might want to be careful that they aren't bidding on terms that get triggered too soon in the process".
Google allows bidding on terms by anyone, even if the bidders don't own the trademark.
Kennedy first toyed with the notion of creating a game based around Twitter, predicated on the idea of bidding on terms that people might use in Tweets and even encouraging them to say them, accompanied by a suite of power-ups to promote the idea of progression.
Both companies have introduced new search services for consumers -- services that give advertisers new ways to bid on search terms.
With the clock ticking, she has farmed out about 100 potential decision maker names for validation to TaskRabbit, an online service that gets freelance workers to bid on short-term projects.
In London, Iraq's oil minister, Hussain al-Shahristani, met on Monday with representatives of 35 oil companies that have qualified to bid on long-term service contracts at six major oil fields and two gas fields.
An Overture spokesman, Jim Olson, essentially ruled out such a possibility, saying that if a company bid on a term that was a trademarked name of another company, such a bid would only be accepted if the content on the bidding company's site was relevant to the trademark holder -- not as simply a gambit for siphoning off a rival's traffic.
Fortune is bidding on that one, too.
Instead of all firms bidding on equal terms, Petrobras must now operate all pré-sal blocks, with other firms taking at most a 70% financial stake.
If you bid on generic search terms such as 'buy TVs' for example, it could prove very expensive because you will be competing against many other sellers and much larger players with bigger CPC budgets, while traffic conversion will most likely be lower.
