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The recent bid itself is also vulnerable to the regulators' disapproval.
Bid itself retains its soothing modern look, complete with soft leather banquettes, brushed steel lighting fixtures and a fancy bar.
"The BID itself has no interest in celebrating the life of Malcolm X, nor does the Gap or Old Navy.
But a knee-jerk rejection of cnooc's bid would do far more harm than the bid itself.
Last year, Apax reportedly came close to bidding for the company with Time Warner, an American media conglomerate.The most surprising thing about the current proposal is the structure of the bid itself, the first of its kind in Britain.
That, he believed, was besides the point: "The question is should Boston host the Olympics?" If the 2024 Boston Olympics were a bad idea, NBO's main challenge going forward would be: what was to be done, especially if the Olympic bid itself was not up for vote?
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In other words, its much more like a traditional auction, where the bidding itself sets the offering price of the shares.
But the story of the bid battle itself is very simple: Pfizer was over-confident and never offered enough to win.
One Wall Street food industry analyst, who declined to be named, said: "Kraft doesn't feel that it should bid against itself – there's been no motivation for it to go higher without a competitor out there".
Analysts expect the company, based in Philadelphia, to eventually increase its offer, though unless and until there is a counteroffer, no one expects Comcast to be in a hurry to bid against itself.
Others are benefiting from the fact that the shares are at their highest level in a decade, inflated by the sale of Verizon and speculation that Vodafone could soon be a bid target itself.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com