Walk the halls, be friends with people beyond your functional expertise.
Know the Experts: Beyond your own expertise, you're going to find you need to align yourself with experts in your market.
You don't want a caterer, you refuse to heat up frozen food, and you want to show that your expertise extends beyond buying perfectly ripe hunks of cheese and juicy olives?
Good writing (or journalism) is a craft, not a profession, better learnt through practice than theory, and while the narrow depth of a PhD might sometimes be useful, it neither makes you able to communicate your knowledge nor serves you especially well when you step beyond your field of expertise.
Don't forget about your graduate school connections, either; these people are great contacts for sponsoring student-based research projects, serving as guest speakers, coming up with supplies in a pinch, and providing sound advice on scientific topics beyond your own area of expertise.
By having your skills and expertise extend beyond your current job, you become not only a valuable employee, but a promotable one.
Consider your areas of expertise beyond conventional job skills.
As always, the right thing to say is, "This is way beyond my expertise," but you don't get to come on the teevee if your honest answer is that you can't answer.
Most midwives know when a situation is beyond their expertise and will act accordingly for the health of their patient, but be sure your midwife is willing to do so without hesitation should the occasion arise.
