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Beyond ticket sales, Bradburne is keen to make the most of the museum's assets by selling rights, running events and building a Friends of Brera membership scheme.
That helps explain why fees had become so uniform within the industry in recent years, he said, and why all airlines now charge extra fees beyond ticket prices for things like checking bags, rebooking reservations or even picking seats or boarding early.
As athletic costs rise at a rate that the N.C.A.A. warns cannot be sustained, and as states continue to reduce spending on higher education, many athletic departments are seeking income beyond ticket sales, booster donations and television revenue to help stem the flow of red ink.
Leagues have found a multitude of ways to generate revenue beyond ticket sales.
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BEYOND THE TICKET COUNTERS: Still on the departure level, a corridor faces onto the airfield.
But this ridiculous thing that the airlines have created -- whereby it's cheaper to fly round trip than one way, or the "point beyond ticketing" phenomenon -- just invites, or almost forces, passengers to break these weird rules.
But he supervised those who were, and the process reflected his own philosophy of how to make money in baseball: move beyond tickets and hot dogs to seek new sources of revenue.
We fulfill a need that is way beyond ticketing".
"Once you go beyond tickets, Eddie Bauer and Nordstrom, what's there?" asks McCutcheon.
In terms of product, Event Pop has already gone beyond ticketing after adding in-event payments.
Fandango, meanwhile, has been trying to expand beyond ticketing with its own video programs.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com