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So over the last year, Williams and his squad have set out to build "what a modern location aware service would look like" and it goes way beyond the check in.
Foursquare has been defining its app beyond the "check in" for a while now, with the addition of things like more fleshed-out personal profiles, more detailed recommendations, and the like.
If given pro rata rights, those investors who don't add value beyond the check they signed, or have ulterior motives for investing in the company, can shut out the good ones from a round.
"More access to capital at this stage means more ideas get funded, but it also forces the sources of that capital, including First Round, to innovate and provide meaningful value beyond the check that we write".
The Foursquare.com site redesign is the third major product development that aspires to move Foursquare beyond the check in; The company recently launched Explore to derive value from all the checkin data it has accumulated over the past three years, then Radar which allowed users to take advantage of that data with minimum effort.
"Because DATFs are based locally, they did desk and field appraisals and were able to identify areas of weakness which went beyond the check lists of the tools for monitoring".
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Unlike the push notifications for check-ins you're used to seeing on the Foursquare mobile apps, these new Notifications focus on other activities on Foursquare "beyond the check-in".
For much more from Cooper about his career and "The Place Beyond The Pines," check back to HuffPost Entertainment next week.
Be patient, hang on in there, and just beyond the check-out, you'll be granted your reward.
Foursquare, the app that lets people share their locations with select friends, is moving beyond the check-in.
Staged by site-specific specialists Grid Iron, Ben Harrison's production took us beyond the check-in desks to reflect on a globalised world of holidaymakers, terrorists and refugees.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com