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Communists make up more than 80 percent of the members, but Mr. Mélenchon's appeal has spread far beyond the card carriers to touch an angry, disappointed nerve in France that has also fed the National Front.
At 15, Emily Merkel of Portland, Ore., was not old enough to drive a car, but she was charging clothes, dinners and online music to her own credit card, a birthday gift from her parents with few spending restrictions beyond the card's $1,000 limit.
Some of the campaign slogans were notable, such as "Think Beyond the Card," as they played up technology.
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Beyond that, the card is striking for the rugged nobility conveyed in the face of its subject.
Be it the staging of a concert at the Apollo Theater to designing an interactive video experience featuring N.B.A. players to providing U.S. Open tennis fans a professional swing analysis, Hayes helped card members see beyond the "credit card" aspect of the brand, spurring not just annual revenue growth year over year, but customer loyalty.
Oren Bar-Gill & Ryan Bubb, Credit Card Pricing: The CARD Act and Beyond, 97 Cornell L. Rev. 967 (2012).
So, if lost or stolen, fraudsters cannot get access to your money beyond that loaded on the card.
But lurking beyond the reach of the card catalog are thousands of materials such as reports, fact-sheets, newsletters, meeting transcripts, lesson plans, presentations, manuals, and interactive websites so-called "fugitive literature"—that have never darkened the library's door.
This is the latest aggressive move by Capital One to expand beyond the credit card business.
But Moscow appears to be learning from China's Venezuelan hedge by diversifying its strategic hand beyond the geopolitical card.
In terms of financial companies, American Express has been at the forefront of trying to expand their mobile and digital offerings beyond the credit card business.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com