More generally, Amazon has been exploring ways to grow in a number of new categories to take it beyond its core marketplace of books, electronics and home goods.
But it has acquired a number of security start-ups in the past few years as it expands beyond its core business of data storage.
Google, for its part has long wanted to be the information hub for its customers as it moved beyond its core search vision.
Yet in recent months, Ma has pushed the company far beyond its core domain, placing it among the ranks of highly diversified conglomerates such as Google and GE.
Further, it is extending beyond its core with workforce management apps like work.com.com
McKids moves the fast-food giant beyond its core operations, allowing it to diversify and revive its brand image, including the decades-old Ronald McDonald, who will be featured in the new videos.
This reduction in cost and acceleration in agility will free IT up to innovate beyond its core service delivery duties, supporting the business with new services that make use of their cloud infrastructure, potentially delivering new revenue and growth.
Cloud computing is a promising segment for Alibaba as it seeks to diversify beyond its core e-commerce business.
Messaging app company Line continues to build out its business beyond its core chat experience after it launched a YouTube-like video service in Thailand.
Beyond its core weight-loss and nutritional supplements, it features a wide variety of skin care items, vitamins, shampoos, even a natural sleep product.
It's still a significant step beyond its core competency, which is restaurant delivery.
