"Above and beyond audience size, there's the question of originality and creative ambition," says Wenger.
Beyond audience, there's also flexibility.
For Dan Cutforth, who, with Jane Lipsitz, runs Magical Elves, the production company behind reality hits like Top Chef, Project Runway and Project Greenlight, the inundation of reality poses a concern beyond audience backlash.
Do you want to reach beyond Christian audiences?
And her popularity spread far beyond opera audiences.
For animated and experimental films, shorts programs offer a way to reach beyond specialty audiences.
In short, they want donors to be aware of their work above and beyond local audiences.
The series was controversial in its day, mostly for its florid violence, which went far beyond what audiences then expected.
Premiered in May at the Cannes film festival, it will be screened in Washington, allowing their message of empathy to reach beyond UK audiences.
Many of these were unvarnished, emotionally direct performances that reached beyond country audiences to influence rock acts like the Beatles, Creedence Clearwater Revival and the Flying Burrito Brothers.
