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A new food and beverage menu will be served in the tented space between 4 p.m. and midnight every day.
So he recently cordoned off a significant section of his beverage menu for nonalcoholic drinks — "refreshers," he calls them.
Part of what he has done since then is add several booze-free drinks to the nonalcoholic section of the beverage menu, a category that includes boutique sodas and sparkling ciders.
The beverage menu is predictable: beers from $3 to $4.75; chilled sake from $3.50 to $7.50; soft drinks and oolong-cha, a smoky chilled Chinese-style tea, $2.30 per glass.
Elsewhere in the operating component, most analysts are bullish on McDonald's continued venture into diversifying its beverage menu.
As recently as a year ago, that would have been as shocking an idea as McDonald's, which serves Coca-Cola in its restaurants, saying it was adding Pepsi to its beverage menu.
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McDonald's attributed the results to its Dollar Menu and its breakfast and beverage menus.
No, the waiter won't know who ordered each dish, the bus boy will be far too eager to clear the table, your check will be presented before it's requested and there are no dessert or beverage menus.
The beverage menus include a full range of beer, wine, liquor, and craft cocktails made with Fordham and Dominion beers as well as the $10 Finlandia Vodka Bloody Mary Bar.
The off-menu beverage for parents in-the-know goes for about $2 and is described as a "macchiato-like beverage featuring a shot of decaf espresso topped with steamed milk and froth" with many cafes serving the drink with a bit of cinnamon for the kiddies to enjoy.
If customers choose not to purchase beverages from the menu, they can purchase them from your restaurant area where drinks are sold.
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CEO of Professional Science Editing for Scientists @ prosciediting.com