In the hope of guiding the beverage enterprises to reduce the marketing channel risks from System Engineering point of view, this paper has studied the marketing channel risks of the beverage enterprises in Wuhan city circle by adopting the methods of AHP and fuzzy comprehensive evaluation.
Through literature reviews and factor analysis, and on the basis of questionnaire survey, it has established an assessment target system and a fuzzy comprehensive evaluation model for the beverage enterprises in Wuhan city circle, and conducted a questionnaire reliability and validity analysis by using SPSS13.0.
To the executives, staff, distributors, agents, shareholders and customers who together constitute the world's largest food and beverage enterprises: you are challenged to move beyond a de facto role and assume conscious leadership of a worldwide campaign in support of smallholder farmers.
The result shows that the assessment target system is effectual, and the fuzzy comprehensive evaluation method is feasible, reasonable and scientific on the beverage enterprise marketing channel risks.
Coke created a great beverage enterprise in Egypt, utilizing the Bigio's property.
His currency-exchange business expanded to become the powerful Banco Amambay in 1992 as Cartes amassed a business empire that grew to include livestock enterprises, beverage companies, and cigarette manufacturers.
They are principals of white-collar, labor-intensive businesses such as law firms, consultancies, medical groups, and — at higher income levels — thousands of mid-sized enterprises like beverage distributorships and auto dealerships – each operating in one of hundreds of U.S. local areas.
Another recognizable brand is Redbull.tv, a web video enterprise owned by the beverage company that streams extreme sports and live entertainment.
Manufacturing enterprises produce milled rice, cement, beverages, chemicals, rubber goods, processed coffee, palm oil, woven cloth, paper, metalware, carved wood, and mats and baskets.
The city's manufacturing consists of small enterprises producing clothing, footwear, canned meat, beverages, and vegetable oils.
Acknowledgments: Advertising Age, New York, N.Y.; American Lawyer, New York, N.Y.; Automotive News, Detroit, Mich.; Beverage Industry, Deerfield, Ill.; Beverage World, New York, N.Y.; Black Enterprise, New York, N.Y.
