Exact(2)
Many precise analogies exist between CMO spaces and BMO spaces from the point of view of real Hardy spaces.
The CBs of the 55 incident investigations were similarly distributed between CMO (n=29) and heads of department (n=26).
Similar(58)
Yet one fact continues to perplex me: Alignment between CMOs and the rest of the C-suite is strikingly lacking.
They are the bridge builders between CMOs and CIOs and the Sherpas for brand marketers who need help navigating the digital world.
Amid the disconnect between CMOs and CIOs, the CDO finally promises some relief and reconciliation: CDOs understand the digital opportunities – as well as the threats of cutting corners in the interest of time-to-market – and have a solid grasp on both the technology choices and corresponding trade-offs before them.
While we hear much about the relationship between marketing and sales, alignment between the CMO and CFO is emerging as a critical priority.
As digital technology becomes more critical to marketing, the line between the CMO's job and the CIO's is blurring.
Is Xaxis helping WPP fend off the strategic advisory firms in that race to be the point of contact between the CMO, CEO, and consumers?
That's led to a great deal of discussion (too much) about a potential rivalry between the CMO and the CIO, which, unfortunately, has served to show that the relationship between the two functions isn't as cooperative or supportive as it should be.
Kimberly Whitler: What is the difference between a traditional CMO and the new breed of CMO? Caren Fleit: The old guard CMO used to focus on programs and activities.
For statistical analysis, paired t-test was used to test for significant difference in mean macular thickness and BCVA between baseline and at 16 weeks for both the CMO and non-CMO groups.
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