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(It's worth noting that many of the top 10 coincide with the advent of 3D, and accompanying cinema-ticket price hikes) A far better yardstick of cinematic greatness is, instead, box office returns adjusted for inflation.
Realizing that a better yardstick of memory formation is electrical activity, a team at the University of Bonn in Germany led by cognitive neuroscientist Guillén Fernández bootstrapped a study onto surgeries performed on epileptic patients, some of whom get electrodes inserted in their brains before an operation to help surgeons decide where to cut.
Prescott Bush, the Connecticut senator and grandfather of the current president, had some German corporate ties at the outbreak of World War II, but the better yardstick of his connections was his directorships of companies involved in U.S. war production.
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That frame discounts the sloshing of the oceans and atmosphere and should produce a more stable and reliable result, making it a better yardstick to measure sea level, Argus says.
A better yardstick is education.
Radio astronomers have taken a look at one of the Milky Way's hottest star-forming regions using a new and better yardstick.
For them, the global Effies are a better yardstick against which work can and should be measured, and celebrated.
Less developed markets fared slightly better, as the Morgan Stanley Emerging Markets Free index finished the year off 3%, but this yardstick of emerging markets was down as much as -23% before staging a strong comeback late in the year.
However, for the purpose of measuring how inequality affects a community it is also probably the least interesting yardstick of the three.Consumption inequality, though harder to measure, provides a better proxy of social welfare.
If being a star in the IPL is a yardstick of Test success, then India would be a hell of a lot better in the Test arena than they currently are.
Their yardstick of success is market share.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com